The Aether Standard
Aether Estate Sales™ is a franchise developed on standardizing the estate sale experience. We provide our shoppers, clients, and franchisors with the most advanced in-house estate sale experiences.
With Aether Estate Sales™, our franchisors receive the benefits of an established brand, with continued support and collaboration.
We have reshaped the learning curve with our comprehensive standards and procedures to make our estate sales viable and successful. In an industry once controlled by “mom and pop” operations, we have already begun redefining the status quo with our technology-driven mindset. Attention to detail, immersive branding, and a tech-forward mentality has helped Aether Estate Sales™ win over clients and customers alike.
Market Size
MARKET SIZE
Market Size
MARKET SIZE
Market Growth
$100 Million
MONTHLY GROSS SALES
Estimated Total Dollar Value of Items Sold Each Month at Estate Sales in the United States
95,000+ SALES
In the us, 2017
Number of Sales Publicly Listed on EstateSales.Net in 2017
$45 BILLION
SOLD IN USED GOODS
Market size of the brick-and-mortar second-hand industry
10,000 PEOPLE
PER DAY TURN 65
For the next 10 years, at least 10,000 people per day will reach the age of retirement
Estate Sales Per Year
Estimated Market Growth
Market Opportunity
MARKET WINDOW
Market Opportunity
MARKET WINDOW
Our Franchisees Connect Clients with Shoppers.
CLIENTS
Clients are individuals with an estate or large amount of used possessions they need liquidated.
People with an estate or large amount of used possessions they need liquidated. A client needs to sell used goods with a liquid payout.
SHOPPERS
Shoppers are consumers who want to buy used goods, furniture, and other items at a fair rate.
People who want to buy goods and items at a significant discount. A shopper wants to shop at a discount because they need value.
We facilitate the liquidation of used goods to those seeking value in their shopping.
Aether Advantage
AETHER'S ADVANTAGE
Aether Advantage
AETHER'S ADVANTAGE
Aether's Marketing Arsenal
We have a multi-channel approach to marketing that imbeds us within the local second-hand culture. Our goals create awareness around estate sales and make Aether the first and trusted name when it comes to hosting sales.
PRESS RELATIONS
WEBSITES
ADVERTISING
VIDEOS
PHOTOGRAPHY
SEO
Aether Audience Statistics
150K UNIQUE
YEARLY SITE VISITORS
8,000 unique visitors per month with active advertising in the Naples and Indianapolis markets only.
27,000+ PEOPLE
AUDIENCE REACH
Unique people exposed to Aether on Facebook in Indiana each month.
+54%/YEAR
AUDIENCE GROWTH
Average Growth of unique site visitors to our website: https://Aether.Estate.
WEB TRAFFIC PROFILE
PASSIVELY STRONG
Three-quarters of site traffic come to our site directly through organic searches.
41% OPEN
EMAIL OPEN RATE
Compared against MailChimp’s retail industry benchmark at 20%.
18% CLICK
EMAIL CLICK RATE
Compared against MailChimp’s retail industry benchmark at 3%.
The Cost
FRANCHISING FEES
The Cost
FRANCHISING FEES
As an introductory offer to our first 10 franchisees only, we're reducing our franchise fee to the Founder's rate of just $10,000.
Franchise royalties for each sale are 5% of the total gross sales of the estate sale.
We also utilize 2% of gross sales FOR our national advertising fund.
News + Media
MARKET VISIBILITY
News + Media
MARKET VISIBILITY
FIND US IN:
WHAT OUR CLIENTS ARE SAYING:
WHAT OUR SHOPPERS ARE SAYING:
Competitive Analysis
COMPETITIVE ANALYSIS
Competitive Analysis
COMPETITIVE ANALYSIS
Local Operations
Local operation are singular entities that operate within a defined area.
• No Support
• Outsourced Resources
• Small Budgets
• Dated Technology
Auction Houses
Auction Houses are where items are transported or shipped, stored, and auctioned.
• Small Market
• No Set Selling Price
• Targeted to Resellers
• High Overhead
Online Auctions
Online Actions are digital listings of items available for pickup or shipping.
• Shipping Costs
• Moving Costs
• Low Selling Price
• High Overhead
Franchises
Network of Estate Sale companies with their own specific approach to estate sales.
• Technologically Ancient
• Stagnant Procedures
• Niche Markets
• Negligent Branding
Mom & Pop Operation
Small, family-owned company with DIY methods and mentality.
• No Support
• No Brand
• No Consistency
• No Budget
• Limited Tech
Revenue Model
REVENUE MODEL
Revenue Model
REVENUE MODEL
ESTATE SALE CLIENTS
Our clients provide all inventory available for purchase at our estate sales.
AETHER FRANCHISEE
Our franchisees utilize the Aether Method™ to conduct successful sales. They control their schedule, staff, region, and clients and receive a large percentage of total gross sales; All this with no merchandise overhead.
ESTATE SALE SHOPPERS
Our shoppers provide the spending power to liquidate
WE SUCCEED BY CONNECTING
CLIENTS WITH SHOPPERS
FRANCHISEE REVENUE
Our franchisees receive 23-43% of the total gross sales for every estate sale they host.